Senior Brand Manager

Salary: ฿175,000 – ฿275,000 depending on Experience and Performance

Do you have a passion for building and shaping successful brands? Are you a strategic thinker with a proven track record of developing and executing winning marketing campaigns? If so, then we want to hear from you!

We are looking for a highly motivated and experienced Senior Brand Manager to join our dynamic marketing team. In this role, you will be responsible for the overall strategy, development, and execution of marketing initiatives for our brand(s). You will play a key role in driving brand awareness, engagement, and loyalty, ultimately contributing to the company’s growth objectives.

Responsibilities:

• Develop and implement comprehensive brand strategies that align with the company’s overall marketing goals.
• Conduct thorough market research and competitor analysis to identify trends and opportunities.
• Deeply understand the target audience and develop buyer personas to inform brand messaging and positioning.
• Create and manage brand campaigns across all channels, including traditional media, digital marketing, social media, and public relations.
• Develop and manage brand budgets, ensuring efficient allocation of resources.
• Track and analyze brand performance metrics (e.g., brand awareness, market share, customer satisfaction) and adjust strategies as needed.
• Manage and lead a team of marketing professionals (may vary depending on the company).
• Collaborate with cross-functional teams (e.g., sales, product development, creative) to ensure brand consistency across all touchpoints.
• Stay up-to-date on the latest marketing trends and technologies.

Qualifications:

• Bachelor’s degree in Marketing, Business Administration, or a related field (MBA preferred).
• Minimum 5-7 years of experience in brand management, with a proven track record of success.
• Strong understanding of marketing principles and best practices.
• Excellent analytical and problem-solving skills.
• Experience with market research and competitor analysis.
• Excellent communication, presentation, and interpersonal skills.
• The ability to manage multiple priorities and deadlines effectively.
• Proficiency in marketing automation and analytics tools (e.g., Google Analytics, social media analytics platforms).
• A passion for the company’s brand and industry.

Benefits:

• Competitive salary and benefits package.
• Opportunity to work on exciting and challenging brand initiatives.
• Fast-paced and dynamic work environment.
• The chance to make a real impact on the company’s success.

If you are a creative, strategic, and results-oriented marketing professional who is looking to take your career to the next level, then we encourage you to apply!