Amata Corporation is going big. With a 10 billion baht investment roadmap, the industrial giant is positioning itself at the heart of a global manufacturing shift toward ASEAN.
As trade wars and geopolitical tensions reshape supply chains, Chairman Vikrom Kromadit sees a massive opportunity for Thailand, Vietnam, and Laos to become the world’s new "safe havens" for production.
The 2,800 Rai Strategy
Amata aims to transform raw land into high-tech "Industrial Cities" across three key hubs:
Thailand (1,650 rai): Focusing on the Eastern Economic Corridor (EEC) and high-tech sectors.
Vietnam (550 rai): Capturing the wave of electronics and digital manufacturing moving out of China.
Laos (600 rai): Developing a strategic land logistics gateway for the region.
The "Industrial City" Evolution
Amata is moving beyond just leasing factory space. The new goal is a complete economic ecosystem. These cities will integrate:
Infrastructure: Smart water, clean energy, and 5G tech.
Lifestyle: Housing, hotels, and education for over 350,000 workers.
Sustainability: A commitment to Carbon Neutrality by 2040, with a 30% reduction in greenhouse gas emissions this year.
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A Major Move: First Restructuring in 8 Years
To handle this scale, Amata is undergoing a management overhaul centered on three pillars:
Agility: Faster decision-making.
Governance: Enhanced transparency.
Scale Up: Powering "New S-Curve" mega-projects.
"We are not just selling land; we are creating a stable, long-term growth platform for the world's leading companies." — Vikrom Kromadit