Country Digital & E-Commerce Lead

LOCATION: Bangkok
JOB TYPE: Full Time and Permanent
CATEGORY: Application Specialist – Software and Information Technology

Responsibilities:

Develop an integrated digital marketing and e-commerce strategy with implementation roadmap that will deliver brand objectives and profitable growth of online sales.

DIGITAL MARKETING:

Digital Assets

  • To lead in the setup and management of owned digital assets in country across all brands by guiding the Marketing Manager/Assistant Marketing Manager/Brand Lead with the Digital Strategy including Content Buckets, Content calendar, Post Formats, Post Frequency, Post Categories and monitoring of Digital Asset performance based on agreed KPIs.

Website

  • Lead the site setup while working closely with the brand manager for content and design.
  • Coordination with ITBP and Agencies assigned to website setup and management
  • Ensure it is SEO Optimized, 100% Mobile Optimized, Page Speed and other KPIs met
  • Recommend content strategy /streamline information taking into account brand objectives and consumer needs
  • Recommend features / functionalities as applicable to the brand (i.e. Customer Reviews, Email Signups)
  • Lead SEM and SEO

Social Media (FB, IG, Twitter, Youtube, etc)

  • Setup of social media channels relevant to the brand per country
  • Engage agencies that can provide the service for all brands in country
  • Lead account management while working closely with the brand manager for content
  • Recommend content and content formats as appropriate for brand and platform (categories, frequency, seasonal promos, e-commerce push etc)
  • Set and ensure compliance of social media management guidelines and protocols with brand teams, regulatory, compliance etc.

Media/IMC/Brand Communication Campaigns

  • Responsible for digital customer journey, digital touch points & ensure synergy with offline channels
  • Define target audience, which platforms to engage, through who (e.g., corporate/ brand account, key opinion leaders, influencers), and what topics to engage in lieu of brand objectives
  • Present best practices and latest digital products and formats that brand teams can utilize
  • Lead partnerships with digital platforms that help amplify our brands’ digital presence
  • Lead Digital Media Optimization with the agencies to ensure synergies with Paid, Owned and Earned Media
  • Work with agencies to develop and execute paid media while maximizing and monitoring earned media, and traffic management from owned channels
  • Ensure digital media plan adheres to Media Principles
  • Develop media ROI monitoring mechanisms with agency
  • Ensure IMCs digital plan link back to E-commerce; develop a clear digital path to purchase with online sales and conversion KPIs

Digital Content Bay

  • Manage efficiency in cost and time for creative assets development across functions (Ecommerce, Digital, Marketing & Trade Marketing)
  • Review and approval of Content Brief from Lead Consumer Healthcare Team/Brand Lead to Digital Content Bay  
  • Monitor local team performance and working relationship with brand teams
  • KPI Achievement and Monitoring (Volume, Quality, Cost Savings etc)
  • Ensure best in class and seamless execution of digital content across Display, Video, POSM, Ecomm

E-COMMERCE:

  • Lead and develop local e-commerce channel development strategy with a clear implementation roadmap that will deliver profitable growth of online sales and online market share of our brands.
  • Deliver on e-commerce performance goals/KPIs for sales, conversion, market share and consumer engagement
  • Plan annual e-commerce spend and communicate plan with relevant stakeholders (brand managers, sales managers, trade marketing managers, consumer research managers, Category Leads, Country Division Head); examine spend effectiveness and efficiency every quarter
  • Ensure active participation and engagement of external and internal stakeholders through regular alignment on priorities and strategic direction

Qualifications:

  • At least 7 years experience in digital marketing and consumer e-commerce
  • Working experience with FMCG, Consumer Healthcare or Pharmaceutical industries
  • Solid knowledge of marketing communication channels with proven track record in planning and implementing route to market e-channel strategies and leading service providers to develop and implement successful wed/mobile solutions
  • Passionate advocate of digital marketing, e-commerce, and digital innovation
  • Experience managing e-commerce platforms with technical understanding of website infrastructure related to e-commerce operations (supply chain, customer service, media mix, CRM)
  • Excellent interpersonal skills with the ability to influence people at all organizational levels, inside and outside the company.
  • Strong ability or experience to lead the set-up and management of a team
  • Strong communication skills and good English reading and writing ability.
  • Demonstrated ability to successfully over achieve sales plans and proactively manage sales and profit to meet business objectives
  • Solid understanding and demonstrated compliance with legal requirements about digital marketing and e-commerce
  • Strategic capabilities to build digital activities as well as tactical e-commerce and data analyzing capabilities

A Referral Fee Applies:
If you refer the successful candidate ฿2,500 will be paid to you immediately after they are placed.
You will receive notification of their acceptance of an offer and expected payment date if you refer the successful candidate.
If you have been referred then please tick the 'I have been referred' box and fill in the referrers name & email address in the Job Application form.

Only Thai nationals residing in Thailand need to apply.

JOB APPLICATION

Please fill in the form below to submit your application:



    In order for your referrer to receive the ฿2,500 fee (if the applicant is placed), the following details MUST be completed when you submit this form




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