Marketing Manager / Brand Manager (Cosmetics)

Job Responsibilities:

• Develop and implement marketing strategies for the business which includes planning, organizing, public relations, visual merchandising, and digital initiatives to achieve business goals
• Develop and execute product launches and marketing programs of assigned categories such as promotional activities, digital, marketing events to drive the brand awareness
• Develop multi-channel online and offline marketing activities to achieve business objectives
• Analyse the market trend, competitor performance and historical data for developing the branding strategy, make recommendations to improve business performance and to increase efficiency and effectiveness of marketing program
• Oversee sample inventory, ownership and consumption of marketing materials on a seasonal basis, provide recommendation if overstock or shortage issue
• Manage the marketing budget and P&L for events, campaigns and promotions across the business including the forecasting & allocation of samples to support campaigns
• Work closely with Sales and Trade Marketing, identify trade needs and opportunities including develop pricing and distribution strategies
• Oversee Visual Merchandising for all launch displays, merchandising, opening and renovation of counters, and events
• Understand financial implications to achieve ROI targets on customer marketing activity and identify performance trends that can be leveraged during the forecasting process
• Forecast and manage all POM materials including samples, collateral, GWP’s, promo sets and adjust forecast based on trends in the business
• Develop all CRM and digital marketing programs to drive sales performance
• Manage and responsible for CRM to build and expand customer’s base
• Identify new digital marketing opportunities that could help lead to increased conversion and awareness
• Plan and execute digital and social media activities to drive the traffic and enhance the customer experience

Qualifications:

• Bachelor’s degree or Master’s degree in Marketing or related field
• Minimum 5 years’ experience in marketing in FMCG or cosmetics
• Passionate about trends in fashion, beauty, and digital savvy
• Result-driven, detail-oriented, well-organized, flexible, independent, self-starter, and possess an entrepreneurial spirit
• Creative strategic thinking and flexibility – ability to multitask and handle pressure in a fast-paced environment.
• Strong analytical, and problem-solving skills
• Excellent interpersonal, communication, presentation skills
• Proficiency with MS Word, Excel, PowerPoint, Acrobat, Photoshop