Marketing Manager (Trade)

VISIT US            

   Bangkok
   Full Time and Permanent
   Nutrition and Sales CS & Business Dev
   Negotiable
   02 634 8884

Marketing Manager (Trade)

Responsibilities

On a day-to-day basis, you will be expected to:

  • Ensure achievement and continual growth of sales and profit objectives in assigned channel through development of effective trade marketing strategies, merchandising guidelines and promotion plans by channel to sales team.
  • Effectively manage and develop distribution network to be in line with the established plans and policies of the organization.
  • Develop trade objectives, strategy, plan and prioritization tactics to achieve sales target for assigned channel.
  • Ensure effectiveness of assigned channel strategy with control and tracking of overall trade marketing and sales budget.
  • Develop merchandising and visibility guidelines, price structure, promotion strategy, POSM, and other trade activities direction for assigned channel.
  • Work closely with sales team to ensure effective customer management such as conducting business review, joint business plan, and trad-term management.
  • Provide trade and channel insight during Innovation & Renovation projects, including the development and communication of the trade launch and deliver a new product launches to the market & ensure effective implementation of the plan.
  • Ensure full compliance to Nestlé policies and Instructions and local legislation in the context of delivering objectives by self/entire Team.
  • Ensure all activities are in strict compliance with the WHO Code, Nestle Instructions and local country Code and Ensure execution by regular refresh training.

Requirements and Qualifications

  • At least Bachelor’s degree in Business Administration, Economics, or other related fields
  • Minimum 5 years of sales management, trade marketing management, or category management with background from FMCG industry
  • Strong knowledge in Modern Trade Sales Channel is a must
  • Highly proficient in MS. Excel have strong passion in numbers and data
  • Very good commercial mindset. Able to find the linkage between data and profitable business result
  • Result-oriented and possess ‘getting-things-done’ mindset
  • Self-motivated and able to work independently
  • Good command of English is required

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