Marketing Manager – Medical Device

VISIT US            

   Bangkok
   Full Time and Permanent
   Marketing / Public Relations and Medical
   Negotiable
   02 634 8884

Marketing Manager – Medical Device

  • Responsible for leading the development and execution of comprehensive and effective marketing plans, programs, and budgets.
  • Drive segment-specific top-line growth and lead, manage and on a monthly basis track new product launches across Thailand.
  • Define pre- and post-launch tactics and activities. Lead the planning of strategies and tactics for the yearly operating plan cycle, the annual strategic plan and quarterly review.
  • In close collaboration with GM and Regional Marketing;
  1. Develop, implement and review effective and profitable regional 3-5 years portfolio and market tier strategies for Thailand.
  2. Drive specific product life cycle management and strategic brand rationalization, monitor market feedback for product improvement and conversion to new products.
  3. Proactively address the met and unmet needs for Thailand.
  4. Work closely with Product Engine on effectively conducting surgeon panel meetings and drive timely follow-ups ensuring country needs are considered in new product development / launches.
  • Closely interact with markets by regular field visits supporting local sales in driving top-line growth, build and strengthen customer relationships and work with local product managers in developing marketing campaigns and programs.
  • Coach local Product Managers in marketing concepts by advising them in execution plans, assessing market landscape and revising plans as and when necessary.

Qualifications:

  • Bachelor or Master’s degree in Business Administration with emphasis in Marketing preferred.
  • Good understanding of the medical device (preferably orthopedics) market environment through customer contact, literature, seminars and other educational programs.
  • Minimum of 6-8 years’ work experience in orthopedic product management and marketing
  • Strategically and result orientated but ability to balance tactical work with strategic thinking and mindset.
  • Solid understanding of market needs, market trends, competitive forces, and new technologies.
  • Experienced in optimizing promotional activities and multi-channel promotions.
  • Demonstrated to develop and set product strategy for top-line growth with well-articulated strategic objectives.
  • Experienced in conducting customer segmentation and targeting approaches
  • Outstanding interpersonal skills and ability to motivate and engage counterparts and realign diverting opinions and needs.
  • Excellent oral and written communication skills in Thai & English.
  • Experienced in cross-cultural and matrix environments.

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