Marketing Manager / Brand Manager (Cosmetics)

LOCATION: Bangkok
JOB TYPE: Full Time and Permanent
CATEGORY: Cosmetics

Job Responsibilities:

  • Develop and implement marketing strategies for the business which includes planning, organizing, public relations, visual merchandising, and digital initiatives to achieve business goals
  • Develop and execute product launches and marketing programs of assigned categories such as promotional activities, digital, marketing events to drive the brand awareness
  • Develop multi-channel online and offline marketing activities to achieve business objectives
  • Analyse the market trend, competitor performance and historical data for developing the branding strategy, make recommendations to improve business performance and to increase efficiency and effectiveness of marketing program
  • Oversee sample inventory, ownership and consumption of marketing materials on a seasonal basis, provide recommendation if overstock or shortage issue
  • Manage the marketing budget and P&L for events, campaigns and promotions across the business including the forecasting & allocation of samples to support campaigns
  • Work closely with Sales and Trade Marketing, identify trade needs and opportunities including develop pricing and distribution strategies
  • Oversee Visual Merchandising for all launch displays, merchandising, opening and renovation of counters, and events
  • Understand financial implications to achieve ROI targets on customer marketing activity and identify performance trends that can be leveraged during the forecasting process
  • Forecast and manage all POM materials including samples, collateral, GWP’s, promo sets and adjust forecast based on trends in the business
  • Develop all CRM and digital marketing programs to drive sales performance
  • Manage and responsible for CRM to build and expand customer’s base
  • Identify new digital marketing opportunities that could help lead to increased conversion and awareness
  • Plan and execute digital and social media activities to drive the traffic and enhance the customer experience

Qualifications:

  • Bachelor’s degree or Master’s degree in Marketing or related field
  • Minimum 5 years’ experience in marketing in FMCG or cosmetics
  • Passionate about trends in fashion, beauty, and digital savvy
  • Result-driven, detail-oriented, well-organized, flexible, independent, self-starter, and possess an entrepreneurial spirit
  • Creative strategic thinking and flexibility – ability to multitask and handle pressure in a fast-paced environment.
  • Strong analytical, and problem-solving skills
  • Excellent interpersonal, communication, presentation skills
  • Proficiency with MS Word, Excel, PowerPoint, Acrobat, Photoshop

Only Thai residents need to apply.



Please fill in the form below to submit your application:


    We are committed to protect and use your personal data in accordance with Thailand Privacy Principles under the Personal Data Protection Act B.E.2562 (2019) (“PDPA”) and our data privacy policies. In addition, we maintain the appropriate technical and organizational measures to protect your personal data against unauthorized or unlawful processing and/or against accidental loss, alteration, disclosure or access, or accidental or unlawful destruction of or damage thereto. By submitting your email address and any other personal information to this website, you consent to such information being collected, held, used and disclosed in accordance with our PRIVACY POLICY.
    Scroll to top