Marketing Manager / Brand Manager (Cosmetics)

JOB TYPE: Full Time and Permanent
CATEGORY: Cosmetics

Job Responsibilities:

  • Develop and implement marketing strategies for the business which includes planning, organizing, public relations, visual merchandising, and digital initiatives to achieve business goals
  • Develop and execute product launches and marketing programs of assigned categories such as promotional activities, digital, marketing events to drive the brand awareness
  • Develop multi-channel online and offline marketing activities to achieve business objectives
  • Analyse the market trend, competitor performance and historical data for developing the branding strategy, make recommendations to improve business performance and to increase efficiency and effectiveness of marketing program
  • Oversee sample inventory, ownership and consumption of marketing materials on a seasonal basis, provide recommendation if overstock or shortage issue
  • Manage the marketing budget and P&L for events, campaigns and promotions across the business including the forecasting & allocation of samples to support campaigns
  • Work closely with Sales and Trade Marketing, identify trade needs and opportunities including develop pricing and distribution strategies
  • Oversee Visual Merchandising for all launch displays, merchandising, opening and renovation of counters, and events
  • Understand financial implications to achieve ROI targets on customer marketing activity and identify performance trends that can be leveraged during the forecasting process
  • Forecast and manage all POM materials including samples, collateral, GWP’s, promo sets and adjust forecast based on trends in the business
  • Develop all CRM and digital marketing programs to drive sales performance
  • Manage and responsible for CRM to build and expand customer’s base
  • Identify new digital marketing opportunities that could help lead to increased conversion and awareness
  • Plan and execute digital and social media activities to drive the traffic and enhance the customer experience


  • Bachelor’s degree or Master’s degree in Marketing or related field
  • Minimum 5 years’ experience in marketing in FMCG or cosmetics
  • Passionate about trends in fashion, beauty, and digital savvy
  • Result-driven, detail-oriented, well-organized, flexible, independent, self-starter, and possess an entrepreneurial spirit
  • Creative strategic thinking and flexibility – ability to multitask and handle pressure in a fast-paced environment.
  • Strong analytical, and problem-solving skills
  • Excellent interpersonal, communication, presentation skills
  • Proficiency with MS Word, Excel, PowerPoint, Acrobat, Photoshop

Only Thai residents need to apply.

Please fill in the form below to submit your application:

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