Senior Brand Manager

JOB TYPE: Full Time and Permanent

Position:  Senior Brand Manager
Location:  Klongtoey, Bangkok, Thailand

Job Description
To set the strategy for the the category and execute to drive share of market with profitability.
Job Challenge:

Set the strategy for the brand and execute to drive share of market with profitability.
Create communication and advertising in line with the positioning of the brand to further drive brand salience and consumer preference.
Arrive at geography wise plans to achieve national share of market and distribution targets.
Understand the P&L of the brand and identify key cost drivers and work towards driving improved margins and profitability of the brand.
Work collaboratively with cross functional teams to ideate and execute versus the annual grid plan.
Work with external creative and other agencies to create 360 IMC campaigns in line with the annual grid.
Draw up the annual grid as well as the spending plan as part of the budget and planning process.
Work with the media manager and the media agency to draw up the monthly media plans by state.
Alignment of brand plans and annual grid with category manager and senior management.
Design and implement all aspects of the GTM for new product launches within the brand.
Work with the innovation team on new product development to create line extensions of the brand.
Coach & Develop team members
Experience in : Innovation development / IMC development /  Brand marketing
External: Creative agency/media/digital/research/ activation agencies/Shopper

Key Accountabilities:
Develop Brand Strategy
Mapping consumer insights and trends to develop and continually update brand strategy to drive long term profitable growth based on category strategy plan. Develop forward looking financials for 5 years out
Drive share of market
Develop and manage communications, pricing strategy, SKU assortment, promotional planning and execution, competitive bench marking and response strategies for the brand
Drive top line growth
Generate consumer demand, ensure competitive pricing and availability to service demand, effective shopper messaging and optimized packaging for shopper conversion for the brand
Develop communication and manage media planning
Generate insights, understand target audience and define communication and media strategy, brief creative agency, drive development of creative, work with creative agency and production houses to develop advertising, work with media agency to develop effective media plans to drive optimal reach and frequency.
Generate margin improvement ideas, ensure timely execution, ensure profitable mix, optimize media and promotion spends
Develop and execute annual promotional and launch relaunch grid
Analyse current performance, promotional effectiveness of previous promotions, and competitive activities and develop annual grids to meet strategic goals as laid out in the category strategy.

People objective
– To develop and coach team on brand concept, design and development and in their professional development
Generic Competencies
Strategic business and consumer orientation
Ability to bring the outside in – leverage external networks well
Define, articulate and facilitate effective buy in across the organisation
Ability to influence/interface with different levels of the organisations – leverage internal CP networks
Ability to handle ambiguity
Thought Leadership – To lead and coach the team and build a culture which is consumer centric, thinks differently
Bring in a strong ‘ Let’s make this happen’ attitude
Comfortable with micro details so as to effectively lead the projects
Personal Influence:  Strong communication skills. Builds credibility through expertise and personal presence.
Cross Organisational relationships: Builds collaborative relationships cross functionally to influence strategy and decisions.
Functional Competencies
Strategic Thinking: Developing strategies and proactively responding to consumer/shopper trends, competitive threats, and brand issues and opportunities
Consumer Marketing Planning: Building superior marketing bundles and brand/category plans to create and convert consumer interest to purchase
Advertising Development: Creative and Media Translating brand positioning and strategy into effective consumer communications and effectively reaching as many target consumers as possible
Trade Understanding: Understanding the trade environment and aligning company’s category/brand strategies with customer priorities

Minimum 8 years working experience and  proven track record of performance with at least 3 years of increasing marketing responsibility , strong understanding of FMCG consumers and business processes
Skills in project management skills, coordination, marketing, communication
English a must / English presentation / work with Global office
Be able to travel overseas

Only Thai residents need to apply.

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